New Twitter dashboard and promoted Tweets
21 July 2014

New Twitter dashboard and promoted Tweets

Last week Twitter announced they are to roll out an enhanced dashboard to enable verified users, advertisers and card publishers, to measure how their Tweets perform. It will allow these types of Twitter users to easily see Tweet information, such as the number of times users have engaged with your Tweets. The new tweet activity board gives marketers better insight into how individual tweets are performing, what works and what doesn't. This is a very useful tool for businesses as Tweets can then be further tailored around what has been success and what  hasn't.

Twitter also allows you to post promoted tweets which can be specifically targeted. There are a variety of targeting options available such as by keywords, interests and geographic location, for example. This enables you to control who sees your post and increases the likelihood of getting your message across to your target audience.

Contact Trimax Solutions for advice on managing your social media networks and applying the best Search Engine Optimization.

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