Currently, when users enter a search on Google, the websites returned in the search engine results pages (SERP) may be the most relevant and timely, but are not always the most mobile friendly.
Despite Google’s attempts to rank mobile optimised sites higher than their non-optimised counterparts, the factors which Google take into account when calculating mobile ranking, have not been entirely clear, as yet. As a result of this ambiguity, some businesses have delayed optimising their websites for mobile users and have managed to, just about, get away with it. This is all going to change next month!
Google recently posted a blog announcing that from 21st April 2015, a new algorithm will be applied, changing the way the mobile-friendliness of a website is determined. The algorithm will be rolled out worldwide, affecting the ranking of websites of all languages. After this date, not only will Google’s users be able to find search results which are the most relevant, the results returned will also be optimised for their mobile devices.
According to Zineb Ait Bahajji, of Google’s Webmaster Trends team, their new mobile-friendly algorithm will bring a greater impact on search ranking than either Panda or Penguin, the two biggest and most influential search algorithm updates, ever launched by Google. Although we do not currently know what the updates will entail, from Bahajji’s remarks it appears evident that non-optimised sites could suffer greatly when it comes to ranking and search visibility, with mobile optimised sites, perhaps offered by competitors, outperforming them on Google’s SERPs.
If your site is already optimised for mobile then you have nothing to fear as you are imminently about to reap the rewards of Google’s search algorithm! However if your sites is not currently optimised for mobile, it is now critical to rectify this as soon as possible to avoid getting left behind the competition and possibly disappearing into SERP oblivion!
Contact Trimax Solutions or visit Trimax Solutions website to set up your mobile optimised website, today to ensure your websites search visibility. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your ranking, traffic and brand awareness.