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January 2013
Why your company should use a YouTube Channel to engage customers

Why your company should use a YouTube Channel to engage customers

As we enter 2013, consumers are spending increasing amounts of time online, facilitating a rapid increase in video marketing.
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December 2012
What LinkedIn company page changes mean for your business

What LinkedIn company page changes mean for your business

With the makeover of LinkedIn’s company pages, Businesses are asking what the changes mean for their marketing strategies.
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Increase ranking, traffic and brand awareness with a Google+ page

Increase ranking, traffic and brand awareness with a Google+ page

Google launched its own social media network Google+ in June 2011 to compete with the likes of Facebook and LinkedIn.
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The importance of SEO to increase ranking for your business

The importance of SEO to increase ranking for your business

In these competitive times, it is increasingly necessary for businesses to apply the best Search Engine Optimization (SEO) to their websites.
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November 2012

What can Instagram and Pinterest do for us and how do they differ?

Instagram vs Pinterest

Instagram and Pinterest are both relatively new social media sites focusing on the sharing of visual content to increase your businesses brand awareness and website traffic. For this reason, businesses often ask what the difference is between the sites and how they can be used within their marketing strategy. It is important to understand the differen...

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As a small business, is your social media strategy up to scratch?

As a small business, is your social media strategy up to scratch?

Many small business owners are increasingly incorporating social media into their marketing mix. VerticalResponse have provided valuable insight on how much money and time small businesses are spending on social media. The results are staggering with an increase of two thirds of small businesses using social media in the last year. Almost half the amount of small businesses spend over six hours using social media a week.
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Blog your way to increased brand awareness and higher ranking

Blogging is great to generate leads and conversions

Blogging is the best way to inform existing and potential new customers of any recent developments and exciting news within your organization. It enables you to share information such as success stories, testimonials, news, product or service information and more. The sharing of this type of conten...

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Why YOU should be using Pinterest to grow your business

Why YOU should be using Pinterest to grow your business

Pinterest is a ‘social bulletin board’, which focuses on the sharing of visual content such as videos and images, to appeal to like-minded people. Although Pinterest is relatively new in the world of social media, it is emerging as a powerful marketing tool. According to ComScore and Nielsen, 21% of people with Pinterest accounts made a purchase having seen an item on the site.
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October 2012
Facebook Global Pages facilitate a single international presence

Facebook Global Pages facilitate a single international presence

Facebook recently announced the launch of ‘Global Pages’ for international businesses wanting to localise their customer experience.
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