Search Engine Optimisation (SEO)
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
There is no magic pill for good Search Engine Optimisation. Lots of different items must be done right which will all increase rankings such as the following:
Do keyword research and use relevant terms. Keywords play an important role in SEO.
Place keywords throughout your page
Include SEO in Permalinks
Hyperlink your existing content
Write high-quality content
Optimize your images
Page speed
Mobile version and more…